Case Study Coca-Cola India - 275 Words

Case Study: Coca-Cola India (Case Study Sample) Content: Running Head: CASE STUDY: COCA-COLA INDIACase Study: Coca-Cola IndiaStudents Name:Professors Name:Course Details:Subject Code:Date Submitted:Key Short-Term Problems The first short-term problem for Sanjay Gupta is developing an adequate response to the allegations by the Center for Science and environment that revealed that some of Coca-Colas products contained evidence of pesticide residues (Argenti, 2009, p.274). This will serve to effectively revamp the trust held by customers in regards to the products offered by Coca-Cola Company. The second short term problem is the rebuilding of the reputation of Coca-Cola. This problem involves the first stage of crisis management which signals the need to ensure the crisis is limited only to the India market, and does not pill over.Key Long-Term Problems The first long-term problem facing Sanjay Gupta is the corporate social responsibility image of Coca-Cola India. According to Argenti (2009, p.283), Coca-Colas CSR philosophy is to benefit and refresh anyone who relates with their business. However, from the case study, it appears that the standards of manufacturing applied by Coke India differ with those applied by Coke Europe and America, which raises the question; is Coca-Cola India socially responsible to its stakeholders? The second problem is how to rebuild the brand value of Coke and protect its market share. Both these two problems directly affect the total long-terms sales of the company in the Indian realm, especially considering the local Indian competition and other multinationals such as Pepsi.Recommendation for Cokes Communication Strategy Cokes communication should be based on as much information as possible; it should be made early and frequently; and finally, it should be directed to the affected constituents.Who are the Constituents?The constituents in the context of the case study repre...